The impact of the situation
Feb 27, 2024 8:31:24 GMT
Post by account_disabled on Feb 27, 2024 8:31:24 GMT
The shortening internal processes, but also saving human labor. Automating repetitive questions and tasks helps shift the burden of work to areas such as strategy, which today separates the clones from the strong ones. My advice let go of fear and you will see the bigger picture. Don't forget that a holistic approach has been the most important for many years, and as you can see, for most people it is just one of many shells used in communication. Automation can be human too Kinga Odziemek This time is a real challenge for marketers and a test of how to cope with a difficult situation.
Brands must view social media in four phases promotion, communication, information and customer service, and the same roles are still being played now, with an emphasis on transparency of communication and information. Each case must be considered Job Function Email List individually, but in my opinion it is worth focusing on clear communication of on the business closed premises, delays, refund of reservation costs, etc. and adapting content plans to current realities educating your clients and potential clients , emphasizing responsible attitudes and solidarity if possible, also on communicating alternatives e. g. restaurants - deliveries, it is not enough to have this option your recipients must learn about it, and potential recipients must be interested in it.
It is worth communicating it on websites, but also joining local groups that create their own initiatives flawless customer service especially in the industries that have been hit hardest by this situation - good user experience may result in their return in the future. This is not the time for mocking memes and radio silence, nor the time for complete inaction when the dust settles, it will be much harder to come back to them, knowing that we exposed the brand to a communication break of several weeks while our competitors worked on their online presence regardless.
Brands must view social media in four phases promotion, communication, information and customer service, and the same roles are still being played now, with an emphasis on transparency of communication and information. Each case must be considered Job Function Email List individually, but in my opinion it is worth focusing on clear communication of on the business closed premises, delays, refund of reservation costs, etc. and adapting content plans to current realities educating your clients and potential clients , emphasizing responsible attitudes and solidarity if possible, also on communicating alternatives e. g. restaurants - deliveries, it is not enough to have this option your recipients must learn about it, and potential recipients must be interested in it.
It is worth communicating it on websites, but also joining local groups that create their own initiatives flawless customer service especially in the industries that have been hit hardest by this situation - good user experience may result in their return in the future. This is not the time for mocking memes and radio silence, nor the time for complete inaction when the dust settles, it will be much harder to come back to them, knowing that we exposed the brand to a communication break of several weeks while our competitors worked on their online presence regardless.